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La Playa Beach and Golf Resort, a boutique beachfront resort in
Naples, FL, celebrates the endangered native Loggerhead Turtles. They
encourage families to go green on a family philanthropic vacation aimed
at discovering and conserving the delicate ecosystems and endangered
wildlife of the region.
"Sea turtle preservation is the ultimate goal in our area,
and we do our part by providing guests with the knowledge to help
protect the turtles," says David Martorana, director of sales and
marketing at the resort.
La Playa partnered with the Conservancy of Southwest
Florida's Sea Turtle Monitoring and Protection Project to educate
guests on the sea turtles, which use the hotel's beaches as a nesting
area, and involve guests in efforts to protect the species. Guests at
La Playa receive sea turtle pins at check-in, together with an
information card about the Conservancy and what can be done to protect
the turtles. Last year, about 17,000 pins were distributed.
"The sea turtle pins have been very popular with guests," says
Martorana. "It's something that surprises and excites those who are
staying with us for the first time, and is an added touch that
returning guests look forward to receiving." In addition, it's a great
souvenir that doesn't require any packing.
La Playa also provides sea turtle coloring books for children
at the resort's restaurant, Baleen. Stuffed sea turtles are available
for purchase in the resort boutique and in each guest room.
The resort also recently offered a package for one sea turtle
season called the "Love Nesting" package. Guests who select this
package when reserving will get luxury beachfront accommodations, a
stuffed sea turtle and educational materials on arrival, and tickets to
the Conservancy of Southwest Florida Nature Center.
Producing a golf event takes careful organization and planning, as
well as the right promotional products that will enhance the event.
Check out these tips from experts Roger Caldwell, owner and founder of
Kansas-based Great Golf Events; Larry Battaglia, owner of New
York-based Golf Event Planning; and Kevin Ludke, PGA professional with
Miami-based Professional Golf Events South Florida.
Start with a plan. Caldwell advises to
plan a minimum of 120 days out. "Focus on what you're trying to
accomplish and plan ways to promote both your purpose and the event,"
he says. "If this is a customer appreciation event, spoil them with
branded gifts and awards to keep your brand in front of them."
Product Suggestions: Build interest by sending sets of branded golf balls to potential participants. Use four-color printing to enhance your logo.
Locate the best course. "Proximity is a factor, but I
look at the overall facility and how the course sets up for a
particular tournament, including the cart staging area, lunch and
dinner arrangements, overall player room and activity setup room,"
Ludke says. He also advises making sure the course and greens are in
good shape and that the staff can accommodate the needs of the event
including competitive pricing for golf, lunches, dinners, etc.
Product Suggestions: Once you've picked a
golf course, order T-shirts emblazoned with the course name and your
logo. Add branded hats if the budget allows.
Design an event website. Battaglia says,
"We start out by educating ourselves about the overall mission and
purpose of the event. We then create custom imagery that is tailored to
individual clients." He notes that capability for event marketing,
accessibility to online registration and linking clients' homepages
also make for great websites, as well as options for tee time
reservations and social media integration.
Product Suggestions: Make participants want to register via your website by offering logoed boxes of tees to those who sign up online.
Choose fun games. "Traditional on-course
contests are a must, including hole-in-one, longest drive and closest
to pin," says Caldwell, "But implement some unique games as well." He
suggests placing five pins on the green and making all of them
hole-in-one prize holes or providing prizes for natural birdies to any
flag. "In order to make this work, the jackpots must look easy to earn,"
Product Suggestions: Branded contest
prizes range from the expensive (custom tournament jackets) to the
economical (ditty bags loaded with accessories). Choose based on
difficulty of winning the prize.
Present the right trophy. "It's a mistake
to choose cheap trophies or something donated that most people could
care less about," says Ludke. "The key is that you want your players to
remember the event and you want to impress them with that wow factor
from start to finish."
Product Suggestions: Pick from a vast
selection of top-drawer logoed golf trophies for team prizes. For
individual prizes, choose branded items that participants can use on a
day-to-day basis so they will be constantly reminded of the event.