Promotional products are one of the easiest and most cost-effect ways to build awareness for your company, and with a much better return on investment (ROI) than traditional advertising. For example, if your company takes out a print ad in your local newspaper or a trade magazine it will potentially get read one time, and then by only a small fraction of your target audience. In comparison promotional products offer the opportunity to be seen by customers for weeks, months or even years as they are used, worn, etc.
Here are 3 easy ways you can utilize promotional products, or promo products, to elevate customers’ awareness of your company.
- Trade Shows: Trade shows provide a simple, streamlined method for getting products featuring your company name and logo directly into the hands of your current and potential customers. When choosing what products to feature at a trade show, it’s best to select something practical. If you give away a product that is perceived as useful by the recipient – such as a pen, drinkware, flash drive or calendar for example – the greater the chance the recipients are likely to keep and use the item. And the more times the customer owns and interacts with your product, the more they are exposed to your brand, and also perceive you as a company that provides value to them. Pens are one of the most popular trade show promo items. According to the Advertising Specialty Institute (ASI), 50% of U.S. consumers own at least one promotional pen, and they are a very cost-effective marketing avenue for a company as the cost per impression is less than 1/10th of a cent. Even more popular than promo pens are promotional t-shirts. 58% of U.S. consumers own at least one branded t-shirt according to ASI, with 50% reporting owning a branded bag, and 41% saying they own at least one hat with a company logo.
- Employee recognition: Rewarding employees with logoed apparel is an excellent way to thank them for their hard work and dedication to your company. Branded items such as a pullover, custom embroidered shirt or windbreaker are popular employee gifts to recognize years of service, or as a gift at the annual company picnic or holiday party. Another option gaining a lot of traction with larger companies is allowing employees to choose their own gift from either a company catalog or online company store. That way employees receive a gift with the company branding that they have selected themselves, and know they will use. These types of gifts don’t cost business owners a lot monetarily, and go a long way toward building goodwill and boosting employee morale.
- Executive Gifts: One of the best ways to stay top of mind with key decision makers is through executive gifts. A bottle of wine or tickets to a sporting event make an impression, but they are enjoyed over the course of a few hours, then largely forgotten. By contrast a nice executive gift, such as a high-quality pen set, a desk clock, umbrella or golf accessories (all branded with your company logo of course) will be more likely to be used and appreciated for much longer, with your branding front and center.